Social Media and Sports Marketing as Correlate of Organizing Female Football In North-Central, Nigeria

  • Falaye Elijah Kayode UNIVERSITY OF ILORIN
  • Abdulraheem Yunusa Owolabi
  • Abdulraheem Mulikat


This study examined social media and sports marketing as correlate of organizing female football in North-central, Nigeria. Social media and sports marketing  are identified in the literature as contributing factors to development of football. Therefore, there is need for sports administrators to understand this concepts. Objective: To examine the relationship that between social media and sports marketing on organization of female football clubs. Methods: The study adopt descriptive research design of correlation type, with a sampled of 100 respondents purposively selected from three female teams within the study area. Data collected were analysed using Pearson Product Moment Correlation (PPMC). Findings: The finding revealed that a significant relationship exist between use of cell phone, online marketing and mix marketing on organization of female football teams. Conclusion: It is therefore, recommended that digitalized of sports should be adopted as marketing strategy in order to enhance effective organization of female football teams.


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How to Cite
F. Kayode, A. Owolabi, and A. Mulikat, “Social Media and Sports Marketing as Correlate of Organizing Female Football In North-Central, Nigeria”, jm, vol. 7, no. 1, pp. 91-98, Sep. 2022.

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